My experiences with this plant are rather limited ... last year was the first time I've ever grown these intriguing little natives, formerly known as Helichrysum bracteatum. I just adore their papery, crackly texture.
They're a low growing, spreading perennial with daisy-like blooms that have a yellow centre surrounded by coloured papery bracts. The specific name "bracteata" in fact refers to the numerous, dry, papery bracts, which are often incorrectly referred to as petals. It is the yellow centre that is in fact a cluster of small flowers.
These were so successful in providing a cheery bright groundcover in a sunny position ... the main display lasted from late winter right through to mid-summer and there's still the occasional flower right now through the rainy end of summer.
I've now bought some other colours to add to my new garden beds. I now know that they like a moist, well drained soil and they do well with a monthly feed of a low phosphorus fertilizer.
These Paper Daisies or Everlasting Daisies are great as cut or dried flowers. For use as dried flowers, they should be cut just as the bud begins to open ... then hung by the stem, head down, in a shady and dry area for a few weeks.